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NORTH-EAST PROJECT / FASHION X CAUSE
Posted by: NeBuzz Uploaded: 28-Apr-15





What caught our eyes were the distinct tribal motifs on an array of accessories and clothing. But what really caught our attention was that these beautiful products were created with the purpose of generating awareness about the fight against human trafficking. 

The North-East Project is an initiative by Impulse Social Enterprise – an NGO based in Shillong – and The Brewhouse – a creative agency in Delhi. In collaboration with some other fashion forward labels like Bhane, NorBlack NorWhite, Safomasi, Fizzy Goblets and 1701, they launched their first collection titled ‘Cut from the same cloth’. 

Safomasi




Taking inspiration from tribal patterns of North-east India, NEP’s collection is a beautifully designed compilation of travel accessories, clothing, furniture and shoes using fabrics woven by the traditional weavers of the Mishing tribe of Assam. The indigenous vibrant colours, versatility of material and geometric patterns are seamlessly complemented with clean and harmonious designs. It’s ethnic with a contemporary twist.

By creating bespoke products that are made from materials produced by communities that are at high risk of being trafficked, this initiative creates a platform to discover indigenous talent from North East India; provides sustainable livelihood and dignity for all, especially women and children; and brings this region’s tribal craftsmanship into the mainstream fashion. 

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